Media Planning & Execution

Our Methodology

We work collaboratively with our clients to meets business objectives. Our consultants spend time to determine exactly what the requirements are, and fully understand all of the business objectives prior to putting together any estimates. After we have agreed upon what needs to be done, our consultants will develop a project design and a project schedule with tangible milestones. As the project progresses, we keep informing the client of the progress achieved, through project summaries and status meetings.

Our approach is based on scientifically designed processes and people management principles. A typical research process starts with

Project Initiation

• Describe the client’s situation and business requirements
• Brainstorm sessions with our Account Manager
• Identify any other issues that may come up

Proposal Preparation

• We analyze the client’s requirements and formulate a study outline by examining all major issues.
• Establish project scope, work plan, research tools, source of information, resource requirements, project timeline, and pricing.
• Select the most appropriate project plan after amendments and reviews.

Project kick-off

• We provide the client with a detailed work plan and milestones.
• Allocate staff with the appropriate functional skills and related industry experience.
• Identify and begin data-gathering and documentation.
• Analyze the data and draw conclusions.
• Perform quality assurance
• Manage client relationship and ensure timelines is met.
• Provide varying levels of project visibility to the client as needed.

Project Completion

• Perform additional quality assurance
• Conduct interim client review sessions
• Prepare interim report and take feedback from client.
• Review and finalize documentation.

Project Delivery

• If needed, deliver incrementally on milestone events.
• Prepare final report.
• Edit and submit to the customer.
• Presentation to the customer, if specified.